Case studiesOctober 16, 2024

Food and Beverage Sales in Japan

AI translated from the original Chinese.

Generated by Microsoft Designer

There are many kinds of sales. Ms. S works in the food and beverage industry in Japan, in a sales role, marketing her company's products. The company is very large, so her sales territory spans the world, and she often travels on the company's behalf to negotiate.

Ms. S says her sales numbers are good, but if she could, she wouldn't want to be in sales. Let's discuss this from her chart.

For sales look at 貪狼 (Tan Lang); for food and beverage look at 天相 (Tian Xiang). The chart:

We know Ms. S does food and beverage sales. Sales is the main content of her work, so first we grab 貪狼; food and beverage is the line of business, so next we grab 天相.

貪狼 with 天馬: business trips to many countries

  1. 貪狼 sits in the 寅 Palace with 祿存 (Lu Cun). 祿存 can be seen as what occupation suits a person best and is most stable for them. So we know Ms. S does very well in sales work.
  2. The 寅 Palace is one of the "four horse places," holding 天馬 (Tian Ma), which means long journeys. So in sales work, she's easily influenced by 天馬, traveling all over the world.
  3. The 丑 Palace's stem 丁 makes 太陰 (Tai Yin) become 化祿 ●, putting the 祿存 in 寅 in a flanked position, also strengthening her sales ability.
  4. The 辰 Palace sees 紫微 (Zi Wei) and 天相; its stem 戊 makes 貪狼 become 化祿 ●, again and again strengthening her ability in food and beverage sales.

So Ms. S working in sales in the food and beverage industry fits the signs.

Why doesn't she want to be in sales?

  1. 地空 (Di Kong) in the 午 Palace clashes with 祿存. 祿存 is Earth and fears 空劫 (Kong Jie) most, forming "祿 meeting a clash and break: ill hidden in the good place." But the 寅 Palace is strong, so although it isn't "broken," it's affected to some degree. If one day Ms. S can no longer stand sales work, she may suddenly hand in her resignation.
  2. Although 天相 makes 貪狼 become 化祿 ●, 紫微 and 天相 are weak in the 辰 Palace. And 紫微 is Earth; like 祿存, it fears 空劫 most. So 紫微 and 天相 are weak: though beneficial for sales work, they lack force. She easily feels lost in her sales work; though her numbers are excellent, she constantly doubts her own worth.

Conclusion

Life is complicated, and where your gifts lie isn't necessarily where you want to use them. It's like someone with great artistic talent who goes along with society and does work most people approve of, rather than choosing to express themselves.

The work that suits you isn't necessarily the work you want to do, which is frustrating. But after all, people still need to support their families, so seeing this chart, all I can do is encourage Ms. S to keep at it. I hope she finally finds her own balance.